![]() Arriving to a place which smells good helps to build your brand. Using soft and fresh fragrances is another important point to take into account. But please, don’t think in using different striking lights, this could be annoying for your booth visitors. Create a warm lighting and find a welcoming air freshener, for which you want to be recognised that's also pleasing to passersby. What's another key detail almost nobody thinks about? Lighting and fragrance. Don't be afraid to use a little pinch of humour: trade shows are serious enough as they are. ![]() Put your marketing team to work and come up with the most creative, engaging and simple presentation possible for your booth, so you are immediately more striking to any visitor who is interested in approaching. For example, the platforms that can trip the customers who come to see your booth, or posters and cardboard figures that are likely to end up on the floor after the slightest of nudges. Forget about the materials pretty much every booth uses - they don't work and merely serve to irritate those passing by. → Must-have templates for your next trade show Showcasing your product or service using augmented reality - or through technology- is more effective because customers will underbooth it more easily, they are more likely to be convinced of its functionality and advantages, and it has the plus that everyone wants to try virtual reality glasse! In addition, including elements or tools of augmented reality will give an aspect of technological business, which keeps updated of the latest tech news, and this, always, is a really positive point. It’s a perfect way to keep your company in the top of mind of those potential customers! Have printed materials or USB keys with premium material (an eBook or white papers) as a gift for the clients who have shown interest in your company. Replace your catalogues with iPads and images with videos that catch the attention of passersby. Customers walking through a fair are tired of reading posters and pamphlets: give them something to do that's exciting and requires interaction, and you will stand out from the crowd. Virtual or augmented reality glasses and booths are expensive but well worth the investment for a good design exhibition booth. → The 10 coolest tips to break the ice in your next trade show Augmented Reality (AR) Here we outline the key trade show booth ideas that will make you the star of the next trade show your company attends. It’s an opportunity to make your brand glow and to attract customers. You don't want to be that classic 70's salesman, smiling and shouting about the benefits of an amazing vacuum cleaner: don't brag too loudly on social networks. Copying what everyone else is doing with little won’t make anyone stop by your booth. ![]() We can share the secret of the successful booth at any fair: it all comes down to effort. How can we grab the attention of customers in a sea of booths that are all quite similar to our own? How do we ensure that our fantastic business or our great idea doesn't go unnoticed among all the other exhibitors?
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